This week, the newsletter's stories are tattooed on a sideshow strongman. The empty retatrutide vial, the hibernating bear whose labs say kidney failure, the minivan from the Frozen years, the patient who always answers, the dog who says OUTSIDE, and a game controller marked NOV 19. The banner promises a marvel. A small card on the tent flap says what is actually inside.
A sideshow banner is an advertisement that always oversold the tent. That was this week's issue. A vial labeled retatrutide held no retatrutide. A headline about predicting death from your selfie described a model tested on radiation-oncology ID photos. A melanoma result reported as 82 percent alive was 82 percent recurrence-free. So the banner gets the claims, the asterisk gets the fine print, and the tent flap gets the truth.
It is also a first. Across more than 300 art weeks, the feature has never used a sideshow banner or a tattoo. The banner painters worked fast and from imagination. Fred G. Johnson painted them for O. Henry Tent and Awning from 1934 to 1974, averaging four a day.
The most faithful of the four. It is the only one to put OUTSIDE on the button, NOV 19 and 37 on the shin once each, and an iron dagger across a bronze sword. The bear and the minivan are actually tattooed on his forearms. It drew six doctors, and the patient came out as a grinning boy rather than a ventriloquist's dummy, so read him as the dummy.
The only empty vial. The bottle is clear glass with nothing in it, and the green dots have escaped onto his skin below, which is more or less what CBS found. The blue ground and yellow scrolls look most like a real 1940s banner. OUTSIDE became OUTDBE, a second dog wandered onto his shin, and LET IT GROW appears twice.
The talker's cane runs straight across the fine print, so the footnote reads *RE...ERENCE-FREE. The man selling the show is covering the asterisk, which is the best accident of the week. It also misspelled the biggest word on the banner (TATTOOOED), tattooed NOV 16 and 27, and drew mRNA as a DNA double helix.
Clean lettering and a convincing canvas, and no drift into animation this time. But Grok painted a man holding the week's stories rather than wearing them. The bear sits on his palm like a dish, the minivan rides on a scroll, and the crossed dagger and sword became three daggers in his shoulders. He looks stabbed.
| Test | ChatGPT | Perplexity | Gemini | Grok |
|---|---|---|---|---|
| Every word spelled right | ✓ | ✗ OUTDBE | ✗ TATTOOOED | ✓ |
| Vial empty | Nearly | ✓ | ✗ | ✗ |
| Asterisk smaller than the claim | ✓ | ✓ | ✓ (cane hides it) | ✓ |
| Tent-flap card small and plain | ✓ | ✓ | ✓ | Half (plain, large) |
| Bear asleep, both arrows | ✓ | ✓ | ✓ | Half (one arrow) |
| Five doctors | 6 | 7 | 4 | 4 |
| Tattoos on skin, not props | ✓ | ✓ | Mostly | ✗ |
| OUTSIDE on the button | ✓ | Misspelled | ✗ | Beside it |
| NOV 19 and 37, once each | ✓ | ✓ | ✗ NOV 16, 27 | ✗ twice |
| Dagger crossed with sword | ✓ | ✓ | One dagger | Three daggers |
| Hollow-eyed ID face | ✗ | ✗ | ✗ | ✗ |
A hand-painted 1940s American carnival sideshow banner, oil on heavy canvas, in the tradition of the great midway banner painters: bold flat color, thick dark outlines, theatrical exaggeration, crackled and sun-faded paint, frayed edges, brass grommets, lashed with rope to two wooden poles. Photographed hanging on a carnival midway at dusk, string lights glowing above, the striped canvas of a sideshow tent behind it. Tall portrait format, 4:5. The banner shows THE TATTOOED MAN, painted in the old sideshow style: a bald, mustachioed strongman figure standing in a heroic pose, wearing only striped circus trunks, every inch of skin covered in bold American-traditional sailor tattoos (black outlines, red, green, yellow, banner scrolls). The tattoos are: - On his chest: a classic poison bottle with skull and crossbones, its label reading RETATRUTIDE, the bottle empty except for thirteen small green dots. - On his left forearm: a black bear asleep in a snowy den, with a small lab slip beside it reading "CREATININE ↑ UREA ↓". - On his right forearm: a 2006 minivan with a scattering of cereal O's and a single snowflake, under a scroll reading LET IT GROW. - Across his bald scalp: a small scroll reading ROGAINE'S NOT WORKING. - On his upper arm: a tattoo heart with a banner reading 34, wrapped in a ribbon of mRNA. - On his belly: a ventriloquist's dummy in a hospital gown, smiling and talking, ringed by five tiny doctors' heads. - On his shoulder: a swarm of small bees around a padlock, with an iron dagger crossed over a bronze sword. - On his thigh: a dog pressing a big round button marked OUTSIDE. - On his neck: a small instant-photo ID portrait of a face with hollow eyes and a sharp nose, with "0.72" written beneath. - On his shin: a video game controller wrapped in roses, with scrolls reading NOV 19 and 37. Around the figure, painted in bold carnival lettering on the banner: "THE TATTOOED MAN" across the top. Side panels: "SEE THE EMPTY VIAL!", "THE BEAR WITH KIDNEY FAILURE WHO FEELS FINE!", "THE PATIENT WHO ALWAYS ANSWERS!". Across the bottom: "82% ALIVE!*" with a much smaller "*RECURRENCE-FREE" beneath it. In the foreground, an outside talker in a straw boater and striped vest points his cane up at the banner. Beside him, the tent flap is open a few inches, and pinned to it is a small, plain, hand-lettered card reading "INSIDE: ONE ORDINARY MAN." Saturated, crowded, theatrical, warm dusk light. No modern logos, no recognizable cartoon characters, no photorealistic skin. The banner should look painted, the midway around it photographed.
Background: Fred G. Johnson (Wikipedia), the banner painter behind this week's style. Images generated by ChatGPT, Perplexity, Gemini and Grok from the same prompt. The What Adam Is Reading archive.